Last Updated: May 1, 2024

1. Introduction

Dubai Adventure Tours ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website dubaitours.ae (the "Site") or use our services, including booking tours and activities in Dubai.

Please read this Privacy Policy carefully. If you do not agree with the terms of this Privacy Policy, please do not access the Site or use our services.

2. Information We Collect

2.1 Personal Information

We may collect personal information that you voluntarily provide to us when you:

  • Register for an account
  • Book a tour or service
  • Sign up for our newsletter
  • Contact our customer service
  • Participate in promotions or surveys
  • Post reviews or comments

This information may include:

  • Name, email address, phone number, and postal address
  • Payment information (credit card details, billing address)
  • Travel preferences and requirements
  • Passport or identification details (when required for booking certain activities)
  • Communications with us

2.2 Automatically Collected Information

When you visit our Site, we may automatically collect certain information about your device and usage patterns, including:

  • IP address
  • Browser type and version
  • Operating system
  • Referring website
  • Pages viewed and time spent on our Site
  • Links clicked and actions taken on our Site
  • Geographic location (country and city level)

2.3 Cookies and Similar Technologies

We use cookies, web beacons, and similar tracking technologies to collect information about your browsing activities. These technologies help us analyze website traffic, personalize content, and improve your experience on our Site.

The types of cookies we use include:

  • Essential Cookies: Necessary for the Site to function properly
  • Functional Cookies: Remember your preferences and settings
  • Analytics Cookies: Help us understand how visitors interact with our Site
  • Marketing Cookies: Used to deliver relevant advertisements and track campaign performance

You can control cookie settings through your browser preferences. However, disabling certain cookies may limit your ability to use some features of our Site.

3. How We Use Your Information

We may use the information we collect for various purposes, including to:

3.1 Provide and Improve Our Services

  • Process and confirm your bookings
  • Facilitate payment transactions
  • Send booking confirmations and updates
  • Provide customer support
  • Improve our website and services
  • Develop new products and features

3.2 Communication

  • Respond to your inquiries and requests
  • Send administrative messages related to your account or bookings
  • Provide important updates about our services
  • Send newsletters and marketing communications (if you've opted in)
  • Request feedback through surveys or reviews

3.3 Marketing and Advertising

  • Send promotional offers and information about our services
  • Deliver personalized content and recommendations
  • Run targeted advertising campaigns
  • Measure the effectiveness of our marketing efforts

3.4 Legal and Safety Purposes

  • Comply with legal obligations
  • Protect our rights, privacy, safety, and property
  • Prevent and address fraud, unauthorized use, and other illegal activities
  • Enforce our Terms & Conditions and other agreements

4. How We Share Your Information

We may share your information in the following circumstances:

4.1 Service Providers and Partners

We share information with third-party vendors, service providers, and partners who help us operate our business and provide our services, including:

  • Tour operators and activity providers
  • Payment processors
  • Customer service providers
  • Marketing and advertising partners
  • Analytics services
  • IT and cloud service providers

These third parties are contractually obligated to use your information only as directed by us and in accordance with this Privacy Policy.

4.2 Legal Requirements

We may disclose your information when required by law, such as:

  • In response to a legal process (court order, subpoena, etc.)
  • To comply with applicable laws and regulations
  • To protect our rights, property, or safety, or that of our users or others
  • To investigate and prevent fraud, security breaches, or technical issues

4.3 Business Transfers

If Dubai Adventure Tours is involved in a merger, acquisition, reorganization, sale of assets, or bankruptcy, your information may be transferred as part of that transaction. We will notify you via email and/or a prominent notice on our Site of any change in ownership or uses of your personal information.

4.4 With Your Consent

We may share your information for any other purpose disclosed to you with your consent.

4.5 Aggregated or De-identified Data

We may share aggregated or de-identified information that cannot reasonably be used to identify you for various purposes, including research, analysis, and improving our services.

5. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. The criteria used to determine our retention periods include:

  • The length of time we have an ongoing relationship with you
  • Whether there is a legal obligation to which we are subject
  • Whether retention is advisable in light of our legal position (such as for statute of limitations, litigation, or regulatory investigations)

When we no longer need to process your personal information, we will securely delete or anonymize it. If this is not possible (for example, because your information has been stored in backup archives), we will securely store your information and isolate it from any further processing until deletion is possible.

6. Data Security

We implement appropriate technical and organizational measures to protect your personal information against unauthorized access, disclosure, alteration, and destruction. These measures include:

  • Encryption of sensitive data in transit and at rest
  • Secure Sockets Layer (SSL) technology for all transactions
  • Regular security assessments and updates
  • Access controls and authentication procedures
  • Staff training on data protection and security practices

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee its absolute security.

7. Your Rights and Choices

Depending on your location, you may have certain rights regarding your personal information, including:

7.1 Access and Correction

You have the right to access, correct, or update your personal information at any time. You can manage much of your information through your account settings or by contacting us directly.

7.2 Data Portability

You have the right to receive a copy of your personal information in a structured, commonly used, and machine-readable format.

7.3 Deletion

You have the right to request deletion of your personal information, subject to certain exceptions. We may retain certain information as required by law or for legitimate business purposes.

7.4 Objection and Restriction

You have the right to object to or request restriction of the processing of your personal information under certain circumstances.

7.5 Marketing Communications

You can opt out of receiving promotional emails from us by following the unsubscribe instructions included in each email. Even if you opt out, we may still send you non-promotional communications, such as those related to your account or bookings.

7.6 Cookies and Tracking Technologies

You can manage your cookie preferences through our cookie consent banner or your browser settings. For more information, please see our Cookie Policy.

To exercise your rights, please contact us using the contact information provided at the end of this Privacy Policy. We will respond to your request within a reasonable timeframe and in accordance with applicable data protection laws.

8. International Data Transfers

We are based in the United Arab Emirates and operate globally. Your information may be transferred to, stored, and processed in countries other than the one in which you reside, including countries that may not have the same data protection laws as your jurisdiction.

When we transfer your information to other countries, we will protect that information as described in this Privacy Policy and in accordance with applicable data protection laws. We use appropriate safeguards, such as standard contractual clauses, to ensure that your personal information receives an adequate level of protection wherever it is processed.

9. Children's Privacy

Our Site and services are not directed to children under the age of 16. We do not knowingly collect personal information from children under 16. If you are a parent or guardian and believe that your child has provided us with personal information without your consent, please contact us, and we will take steps to remove such information and terminate the child's account.

10. Third-Party Links and Services

Our Site may contain links to third-party websites, services, and applications that are not owned or controlled by Dubai Adventure Tours. This Privacy Policy applies only to our Site and services. We have no control over and assume no responsibility for the content, privacy policies, or practices of any third-party sites or services. We encourage you to review the privacy policies of any third-party sites or services you visit or use.

11. Changes to This Privacy Policy

We may update this Privacy Policy from time to time in response to changing legal, technical, or business developments. When we update our Privacy Policy, we will take appropriate measures to inform you, consistent with the significance of the changes we make.

We will obtain your consent to any material changes in the Privacy Policy if and where required by applicable data protection laws. You can see when this Privacy Policy was last updated by checking the "Last Updated" date at the top of this page.

We encourage you to review this Privacy Policy periodically to stay informed about how we collect, use, and protect your information.

12. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or our privacy practices, please contact us at:

Dubai Adventure Tours
Flat 51 Stevens Mountains
South Freddieview
HD9 4DH
United Kingdom

Email: info@dubaitours.ae

Phone: +442822301449

We will respond to your inquiry within a reasonable timeframe and in accordance with applicable data protection laws.